Maria Semenova
Founder & Lead Designer • Los Angeles, CA
From art curator to architectural floral designer in Los Angeles.
“Hi, I'm Maria — founder and lead designer of Soulform. Before flowers, I worked as an art curator, so I approach every event like an exhibition: listening to the space first, then designing something that truly belongs there.”
My years in gallery curation shaped how I perceive three-dimensional space, negative volume, and natural illumination. In fine art, an artwork is never placed arbitrarily; it must respond directly to its surroundings. I apply that exact curatorial discipline to botanical design.
At Soulform Florals, we specialize in luxury floral design Los Angeles for design-driven weddings, private dinner celebrations, and spatial installations across Los Angeles, OC, and Malibu. We reject standard formulas in favor of bespoke materiality, nuanced color palettes, and sculptural grace.
Listening to the space first.
Whether creating monumental Los Angeles floral installations or intimate tablescape vignettes, our work is defined by three unwavering principles.
Intention
Every design begins with listening to your space and what matters most to you, so nothing feels generic. We study your venue's lighting, architectural lines, and guest flow before drafting your proposal.
Artistry
Each piece is treated as its own work of art, down to the smallest detail. From curated palettes to sculptural stem curvature, every botanical element is intentionally placed.
Limited Projects
I take on a limited number of events each season so yours receives my full attention. You work directly with me from initial mood board through on-site installation and teardown.
My Process
Designed around what you receive at every step—clear communication, creative transparency, and zero guesswork.
Inquire
Sharing your vision & initial alignment
Begin by sharing your event date, venue, guest count, and approximate budget through our inquiry form. We'll confirm date availability and schedule your creative discovery consultation within 3 days.
What You Receive:
Preliminary availability confirmation & initial design alignment
Consultation
Curatorial listening & spatial discovery
A deep-dive video or in-person consultation where we discuss your aesthetic inspirations, venue architecture, lighting conditions, and guest flow. I listen closely to your story so the design feels unmistakably yours.
What You Receive:
Thorough venue analysis and tailored design direction
Custom Design Proposal & Mood Board
Curated floral architecture & material selection
You receive an editorial, multi-page creative proposal featuring custom color swatches, floral varieties, vessel aesthetics, and spatial floor plans. We refine every detail together until it resonates with your vision.
What You Receive:
Comprehensive digital mood board, itemized floral scope & transparent pricing
Installation Day
Bespoke on-site floral execution
On event day, Maria and our dedicated team hand-select the freshest premium blooms and manage every aspect of on-site delivery, sculptural arch building, tablescape styling, and post-event strike.
What You Receive:
Flawless on-site execution and seamless end-of-evening teardown